Keyword Research

Outlines

• What is keyword research?
• Types of keywords
• Stages of keyword research
• Tools of keyword research
• Wrap up

What is keyword research?

Before understanding the keyword research, we should know about the basic terms.

keyword: keyword is the one word or combination of words that are meaningful and related to the specific topic called keyword or phrase.

Keyword research: Keyword research is a process to discover the most relevant words or phrases with high volume search or less competitive keywords that people use in search engines.

When to do keyword research?

Keyword research is the first step of SEO of any website. This provides you a way to more understand your topic and also the search volume of the keyword.

Keyword research is so far needed when you are looking for

· new ideas for your content

· Looking for a new place

· And for optimizing your existing content

Types of keyword

There are several types of keyword and some of these are such as:

1. Short tail keywords: Those keywords which are not more than three words. They are usually less meaningful keywords, less specific to the topic.

2. Long-tail keywords: Those keywords which contain more than three words. They are meaningful and more related to the topic.

3. Geo targeting keywords: Those keywords which are more offer to targeted an area or region.

4. LSI (Latest semantic indexing): LSI are the concepts related to each other related term that research engines deeply understand what actually we are trying to search in google.

Stages of keyword research

1. Finding Keywords

2. Perform analysis on those keywords

3. Use those keywords in your content

Keywords Finding:

Before starting to write content you need to know your target audience's interest in your niche. Keyword research will allow you to deeper understand the specific topic of the user of your niche. You can use different tools free or premium tools for searching keywords related to your user interest.

Analysis of Keywords:

Use those keywords which are most searched by users. You should consider the search volume of your keyword that users how many searches your keyword in a month. and their competition for ranking their keywords.

Keywords in Your Content: now those keywords are used in your content whose research volume is high and its competition is less. Use long-tail keywords in your content

Tools of keyword research

To see the search volume and its competition of the keyword, how many people search that keyword before is in your content. You can use different tools for keyword research. The following are some of the widest keyword research tools.

Google keyword planner: Google keyword planner is a free tool, to use this tool you need to create an account, steps are as follow

I. Type google keyword planner in the search bar

II. Sign in

III. Click on new google account

IV. Then go to switch to expert mode

V. Click on create an account without a campaign

VI. Then click on the option “submit”

Long Tail Pro keyword tool:

the long tail pro keyword tool is the most reliable, and renewable source of long-tail keywords of your relevance to your site and niche. And this is a very easy tool to find highly converting keywords having low competition.it gives multi-word long-tail keywords for use in your organic and paid search campaign.

KWFinder: KWFinder is another tool that you can use for keyword finding, These are more beneficial pay tools:

• in one click you can get many ideas regarding your content
• It offers data you wouldn’t get somewhere else
• It gives you a viable benefit

By using above mentioned tools you can easily find and analyze keywords.

Ahref:

Ahrefs is an SEO tool for link building, keyword research, competitor analysis, rank tracking, and also for site audits. This is designed for marketing professionals. Ahrefs is a big way for users to get higher google rankings.

Ahrefs is used to analyze a web link profile, keyword ranking, and SEO health and also ways to find good content. Ahrefs is to conduct keyword research for Google, Youtube, and Amazon.

Moz:

is a tool that helps businesses to manage their SEO campaign and use it to help better understand their audience. Moz easy your content marketing, link building, SEO,, and inbound marketing.

Moz tools help to gather data on your site's ranking, page optimization to help you follow your SEO strategies.

Ubersuggest:

Ubersuggest is a free SEO tool to consider to generate new keyword ideas. and it is easy to find keywords that how much search volume has been changed over time and also to find keyword ranking.

It is totally free when you enter any keyword or phrase, it will show all the popular blog posts which contain those keywords. you can easily find ideas regarding your content.

Wrap up

Before you start to write any kind of article you should have an idea about the basic terms. The main thing in SEO is keyword research. Your keyword should be a long tail type of keyword which is more powerful and important to attract your audience.

To easily finding out the keywords you can use any of the above-mentioned types of tools of your choice. Some of these are paid tools but some are free tools Such as Google keyword planner, KWFinder, Ahrefs, Moz, Ubersuggest tools: etc.