Keyword Research

Outlines

• What is keyword research?
• Types of keywords
• Stages of keyword research
• Tools of keyword research
• Wrap up

What is keyword research?

Before understanding the keyword research, we should know about the basic terms.

keyword: keyword is the one word or combination of words that are meaningful and related to the specific topic called keyword or phrase.

Keyword research: Keyword research is a process to discover the most relevant words or phrases with high volume search or less competitive keywords that people use in search engines.

When to do keyword research?

Keyword research is the first step of SEO of any website. This provides you a way to more understand your topic and also the search volume of the keyword.

Keyword research is so far needed when you are looking for

· new ideas for your content

· Looking for a new place

· And for optimizing your existing content

Types of keyword

There are several types of keyword and some of these are such as:

1. Short tail keywords: Those keywords which are not more than three words. They are usually less meaningful keywords, less specific to the topic.